Company culture is a term that is bantered about in companies all of the time. It is an important component of successes in business because when the culture is good, authentic, and is positively reinforced, employees tend to respond more positively. Below are a few tips for creating a positive and nurturing company culture.
- Know what kind of environment you want to create before you develop your company mission and values statement. This will be the framework for the culture that will ultimately develop.
- Identify and focus on at least three values that will drive success for your company.
- Include the value statement and mission statement in all company correspondence to reinforce the intended culture.
- Ensure that your actions as the leader support the value and mission statement...be authentic and sincere.
- Be specific about your expectations. Give your employees a clear path to success that is supported in all policies and manuals.
- Encourage and reward employees for demonstrating the company values in the daily performance.
Jim Collins wrote in “Good to Great” that when asked what he was most proud of in his long career, Bill Hewlett stated, “As I look back on my life’s work, I’m probably most proud of having helped create a company that by virtue of its values, practices, and success has had a tremendous impact on the way companies are managed around the world.”
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